Twitter has sent a letter to Mark Zuckerberg, the CEO of Meta Platforms (formerly Facebook), threatening legal action over its newly launched Threads platform, according to a report by Semafor on Thursday. In the letter, Twitter’s lawyer, Alex Spiro, emphasized the company’s intention to enforce its intellectual property rights and demanded that Meta immediately cease using any Twitter trade secrets or highly confidential information. As of now, Meta and Spiro have not responded to Reuters’ requests for comment.
Threads: A Rival to Elon Musk’s Twitter
Meta’s Threads platform was launched on Wednesday, with the aim of challenging Elon Musk’s Twitter by capitalizing on Instagram’s extensive user base. Analysts suggest that Threads’ integration with Instagram could provide it with a pre-existing user base and advertising infrastructure, potentially diverting ad revenue from Twitter. This comes at a critical time for Twitter, as its new CEO attempts to revitalize the struggling business.
Easy Integration and Excitement Among Investors
While Threads is a standalone app, users can conveniently log in using their Instagram credentials and follow the same accounts. This seamless integration with existing habits could make it an attractive addition for Instagram’s over 2 billion monthly active users. Danni Hewson, head of financial analysis at AJ Bell investment firm, expressed optimism about Meta’s potential to become a “Twitter-Killer,” generating excitement among investors. The launch of Threads also presents an opportunity to create a less toxic version of Twitter, with hopes for a platform that fosters positive vibes, strong community, excellent humor, and reduces harassment, as expressed by Ocasio-Cortez.
Features and Availability
Similar to Twitter, Threads allows users to create short text posts, like, repost, and reply to other posts. However, it does not include direct messaging capabilities. According to a blog post by Meta, posts on Threads can be up to 500 characters long and can include links, photos, and videos up to five minutes in length. The platform is currently accessible in over 100 countries through both Apple’s App Store and Google’s Play Store.
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