In a move to enhance user experience and offer more advanced features, Alphabet’s Google has recently integrated generative artificial intelligence (AI) into its Search tool for users in India and Japan. This new feature aims to provide text or visual results in response to prompts, including summaries. Originally launched in the United States, this update has now been rolled out to India and Japan, with users having the option to opt in for this feature. While Japanese users can use the feature in their native language, it is available in English and Hindi for Indian users.
It is important to differentiate between Google’s AI Search feature and its chatbot Bard. While Google’s AI Search is primarily focused on providing information, such as locating products for purchase, Bard is designed to hold human-like conversations, even generating software code. So, while both utilize AI technology, they serve different purposes.
Google’s AI search feature is a direct competitor to Microsoft’s Bing. Both companies have invested heavily in AI to enhance their search capabilities and provide users with more accurate and relevant results. With the introduction of generative AI, Google aims to gain an edge over its competitors by offering a more advanced and personalized search experience.
Google’s AI Tools for Enterprise Customers
In addition to the integration of generative AI into its search tool, Google has also made its AI-powered tools available to enterprise customers. At a monthly price of $30 per user, businesses can now benefit from Google’s AI technology. This move comes as Google seeks to capitalize on the growing popularity of AI in various industries. The pricing of Google’s tools is on par with Microsoft’s “Copilot” AI-powered office software suite, which includes applications like Teams and Outlook.
Google has increased its investments in generative AI this year, as it aims to catch up with competitors. The launch of Microsoft-backed OpenAI’s ChatGPT last year created significant buzz in the tech industry, prompting Google to intensify its efforts in this field. The company’s announcement at the Google Next conference in San Francisco included the introduction of a new version of their custom-built AI chips, as well as a tool for watermarking and identifying AI-generated images.
New AI-Powered Tools
Alongside its AI search feature and enterprise offerings, Google also unveiled several new AI-powered tools. One of these tools is “Duet AI in Workspace”, which assists customers across various Google apps. It helps with tasks such as writing in Docs, drafting emails in Gmail, and generating custom visuals in Slides. These tools aim to streamline workflows and provide users with more efficient ways to complete their tasks.
The integration of generative AI into Google’s Search tool is a significant step towards enhancing the search experience for users in India and Japan. With competition from Microsoft’s Bing and the growing demand for AI-powered solutions, Google’s investment in generative AI is a strategic move. By offering advanced features and personalized results, Google aims to maintain its position as a market leader in search technology.
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