IBM has announced its collaboration with Adobe to expand its existing partnership to leverage Adobe Sensei GenAI services and Adobe Firefly to enhance content supply chains using AI technology. The collaboration aims to help clients create personalized customer experiences, develop rich customer personas, and design customized journeys through generative AI.
Enhancing the Content Supply Chain Ecosystem
The partnership aims to establish an integrated content supply chain ecosystem that enhances efficiency, automates tasks, and improves visibility for stakeholders involved in design and creative projects. The collaboration will harness Adobe’s AI-accelerated Content Supply Chain solution and IBM’s consulting services to achieve this goal.
Assisting Clients in AI Implementation
Under this expanded partnership, Adobe’s enterprise customers will gain access to IBM Consulting’s team of experts, consisting of 21,000 experienced data and AI consultants. These experts will assist clients in implementing generative AI models into the design and creative process. IBM’s consultants have the expertise to use the complete generative AI technology stack, encompassing foundation models and over 50 domain-specific classical machine learning accelerators.
Reimagining Work Processes using AI Technologies
IBM stated that its marketing transformation journey had laid the foundation for introducing these new services. The company has actively supported Adobe in enhancing its marketing team’s work management as part of its collaboration. IBM said it is actively reimagining work processes and fundamentally transforming tasks by leveraging AI technologies such as foundation models and generative AI.
The collaboration is built upon a strategic partnership of 20 years, which has encompassed technology and services. The companies have set their sights on establishing an integrated content supply chain ecosystem that enhances efficiency, automates tasks and improves visibility for stakeholders involved in design and creative projects.
The services provided will include the use of Firefly, initially focused on generating images and text effects, and Sensei GenAI services, which function as a copilot for marketers embedded in Adobe’s enterprise applications. The companies aim to redefine the possibilities of AI-powered experiences while elevating business decisions.
IBM and Adobe’s collaboration will help clients create highly personalized customer experiences that drive growth and productivity. With a focus on trust, transparency, and brand consistency, the partnership seeks to capitalize on the growing momentum in AI adoption. The companies aim to establish an integrated content supply chain ecosystem that enhances efficiency, automates tasks, and improves visibility for stakeholders involved in design and creative projects, ultimately maximizing their impact on the business.
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