Alphabet-owned Google has announced that it will be reducing jobs at its mapping app, Waze, as it integrates the app’s advertising system with Google Ads technology. While exact details regarding the number of layoffs have not been disclosed, Google stated that the move is aimed at creating a more seamless and enhanced long-term experience for Waze advertisers. The transition of Waze’s existing advertising system to Google Ads technology will result in a reduction of roles focused on Waze Ads monetization. Google acquired Waze for approximately $1.3 billion in 2013.
Merging Waze and Google Maps Teams
In December, Google revealed its plans to merge the Waze and Google Maps teams to streamline processes and consolidate its real-world mapping products. As part of this consolidation, Waze will become a part of the Google Geo division, which includes other mapping products such as Google Maps, Google Earth, and Street View. Chris Phillips, the leader of the Geo division, informed advertisers and partners about the integration in an email. Google will be notifying them about the move on the following day.
Job Cuts and Investments in AI
Earlier this year, Alphabet announced its decision to eliminate 12,000 jobs, including roles in recruiting, corporate functions, engineering, and products teams. This move came shortly after Microsoft’s announcement of laying off 10,000 workers. These job cuts occurred during a period of economic uncertainty and technological advancements, particularly in generative artificial intelligence. Sundar Pichai, the CEO of Alphabet, expressed confidence in the company’s mission, products, and services, as well as its early investments in AI.
Google’s Legal Battle in India
Recently, Google has been involved in a legal battle in India concerning antitrust directives related to the abuse of the Android market. The Competition Commission of India (CCI) accused Google of exploiting its dominant position, as 97% of smartphones in India use its Android mobile operating system. In response, the CCI ordered Google to remove restrictions imposed on device makers and imposed a $163 million fine, which the company paid. However, an Indian tribunal granted partial relief to Google by setting aside four out of the ten directives in the case.
As Google integrates Waze’s advertising system with Google Ads technology, job cuts are inevitable. The company aims to enhance the long-term experience for Waze advertisers by providing a more seamless advertising platform. This move follows Google’s decision to merge the Waze and Google Maps teams, streamlining its real-world mapping products. However, these developments occur in the midst of job cuts in various departments within the company. Despite economic uncertainty, Google remains confident in its mission and products, particularly its investments in artificial intelligence. Additionally, Google has been fighting antitrust directives in India, where it faces accusations of abusing its dominant position in the Android market. While some relief has been granted by an Indian tribunal, the legal battle continues.
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