A recent survey conducted by Morning Consult for computer tech company HP has revealed that climate change is causing parents to make important decisions about a wide range of issues, including how many children to have, where to work and what products to buy. The survey polled more than 5,000 adult parents in five countries including India, Mexico, Singapore, the United States, and the United Kingdom.
Climate Change Affecting Decisions About Having Children
The survey revealed that more than half of parents (53%) said that climate change is affecting their decision about having more children. Additionally, 91% of parents are concerned about climate change, with rising temperatures (62%), water shortages (51%), sea levels changing (43%), and large weather events (43%) being the most significant concerns.
Impact on Career and Buying Decisions
The survey also found that parents are reconsidering their career choices due to companies’ commitment to environmental and social issues. More than four in ten (43%) of survey respondents said they would reconsider working for a company due to its level of commitment to environmental and social issues. Additionally, companies’ demonstrated actions to address climate change influence buying decisions, with almost two-thirds (64%) of parents preferring products that are sustainably sourced.
Willingness to Pay More for Sustainable Products
The survey revealed that parents are willing to pay more for sustainable products, with 75% of parents willing to pay more for sustainable clothing, 62% for pet supplies, 59% for tech purchases like laptops, and 66% for cell phones. This commitment to sustainable products comes at a time when 84% of parents say that the general cost of living is rising.
Corporate Responsibility
Parents believe that it is largely the responsibility of corporations to make good climate decisions, with just over half (51%) saying that companies have “a lot” of responsibility to hold themselves accountable to do the right thing for the climate. Only 36% of parents say the responsibility to push companies to act sustainably lies with the customer.
In summary, parents are deeply concerned about climate change, and this concern is influencing their decision-making, from how many children to have to what products to buy. Companies that demonstrate a commitment to sustainability are more likely to attract and retain both customers and employees. The responsibility to address climate change lies with corporations, according to most parents surveyed.
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