Squint, an augmented reality (AR) platform, recently announced the completion of its combined seed and pre-seed funding round, raising $6 million. The platform optimizes factory procedures by providing factory operators with an intuitive mobile experience, offering dynamic and contextual assistance that aligns with their immediate surroundings. Squint’s AR technology helps in digitizing standard operating procedures, eliminating the need for an IT team and relying solely on a mobile phone.

Features and Benefits of Squint

The platform’s next-generation technology enables companies to improve routine tasks such as training, operation, and maintenance efficiency, with improved safety. Squint is being used by companies across the manufacturing and energy sectors to help them optimize and scale individualized learning. Instead of relying on paper-based instructions and hours of human training, Squint offers an intuitive, engaging, contextual way for operators to learn how to use the machines safely and effectively in a much shorter time. With Squint’s self-guided teaching format, operators can pause at each step of the procedure and absorb the content through their preferred media, such as reference photos, tutorial videos, or written instructions. Squint’s unparalleled flexibility is one of its distinguishing features. The platform is the only AR solution in the market that embraces an “open world” approach, enabling content creation on the spot without needing a QR code or a 3D model to detect objects and align itself.

Impressive Roster of Clients

Squint’s impressive roster of clientele includes industry giants such as Siemens and The Volvo Group, which have utilized Squint’s AR technology to optimize their factory operations and training. The company’s CEO, Devin Bhushan, claims the platform reduces operator training time by 86%, which is fantastic news for companies as it enables them to be more productive in less time. Squint’s AR technology supplements and transforms written standard operating procedures (SOPs) with visual and contextual orientations and demonstrations, making it easier for operators to understand and work confidently and independently, which is a game-changer for the manufacturing and energy sectors.

Squint’s goal is to introduce new verticals in its computer vision, AR, and AI projects. The company’s next project is at the intersection of AR and AI, which will make it even easier for customers to roll out Squint across the enterprise. Bhushan believes that AR will become ubiquitous in the workplace in the next few years, transforming the way workers interact with machines and applications beyond the factory floor. Squint is already helping to drive this change and is excited about its new technology that will make it even easier for customers to adopt and scale AR technology across their businesses.

The funding round was led by Arc, the pre-seed and seed-stage catalyst of Sequoia Capital, and Menlo Ventures’ venture studio, Menlo Labs, with participation from several other angel investors. Squint’s AR technology is set to revolutionize the way factories operate, making them safer, more efficient, and more productive.

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