Apple has recently posted dozens of job listings related to artificial intelligence (AI), indicating that the company may be increasing its efforts in the field. Apple is currently advertising at least 88 positions related to AI on its job portal, covering areas such as visual generative modeling, proactive intelligence, and applied AI research. One of the job listings states that the role would be part of a team that would shape the way generative AI technologies transform Apple’s mobile computing platforms, potentially signaling expanded capabilities for iPhones and other devices in the future.
These job listings offer a glimpse into Apple’s ambitions for AI, despite the company being tight-lipped about any specific plans. Apple CEO Tim Cook refused to discuss product roadmaps during a recent Q2 earnings call when asked about the company’s AI strategy, but he did say that the technology presented “enormous” opportunities. Similarly, one of the job listings states that AI represents a huge opportunity to elevate Apple’s products and experiences for billions of people globally, and that the role would involve leveraging state-of-the-art generative models to ship extraordinary products, services, and customer experiences for the iPhone, Mac, Apple Watch, iPad, and more.
Apple aims to avoid relying on other companies’ technologies
Generative AI has become a popular area of research and development for many of the largest technology companies, including Google, Microsoft, and Meta. These companies have released updates to AI systems that can generate conversational text, photos, and code, as well as the infrastructure upon which these systems operate. However, this technology is not without its risks, such as the potential for bias in AI systems and the inadvertent release of confidential data.
In recent months, Apple has restricted employees from using certain external AI tools such as ChatGPT and GitHub’s Copilot, according to a recent report by The Wall Street Journal. Apple has told its staff not to use these tools because they could release sensitive data. These moves suggest that Apple aims to advance its own AI efforts in order to avoid relying on other companies’ technologies. With vast resources and more than a billion iPhone users, Apple is well positioned to develop innovative AI for its products.
Despite this, the company’s plans for AI remain unclear. Cook and other executives have provided few details on how Apple might integrate more advanced AI into new iPhones, iPads, the Apple Watch, or its other offerings. However, with the company’s recent job postings and its resources, it is clear that Apple is expanding its ambitions for AI and aims to develop innovative AI systems for its products.
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