YouTube is reportedly testing a new product for online gaming called Playables, according to an email sent to employees at parent company Google. The move comes as part of CEO Neal Mohan’s efforts to explore new areas of growth amid a slowdown in advertising spending.
Details of the Testing
YouTube has invited its employees to begin testing the new product, with games such as the ad-supported arcade game Stack Bounce available for testing. These games can be played on YouTube’s site on web browsers or via devices running Google’s Android and Apple’s iOS mobile systems.
What the Company Has to Say
A spokesperson for YouTube confirmed that the company has a long-standing focus on gaming and is always experimenting with new features, but has “nothing to announce right now.” The online gaming platform on YouTube, which is a popular place for users to stream games and watch livestreamed game footage, will provide another avenue for the company to generate revenue from the gaming industry.
Potential Impact on the Industry
The potential impact of YouTube’s entry into the online gaming market could be significant. With its massive user base and strong brand recognition, YouTube has the potential to disrupt the market and create a new way for gamers to play and share their experiences. Additionally, the move could provide a new revenue stream for the company at a time when advertising spending is slowing down.
YouTube’s testing of Playables is a clear signal of the company’s continued focus on gaming and its efforts to explore new areas of growth. With its massive user base and strong brand recognition, YouTube’s entry into the online gaming market could have a significant impact on the industry, providing a new way for gamers to play and share their experiences while creating a new revenue stream for the company.
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